UNITED STATE OF CONSCIOUSNESS

Art Direction - Graphic Design

OVERVIEW

United State of Consciousness (USC) is a creative agency and lifestyle brand collective focused on conscious entrepreneurship, spiritual wellness, and social innovation. As Art Director, I led visual design across all in-house projects — including Nursha, USC’s flagship personal growth brand — while also developing branding and marketing assets for external clients in fashion, food, events, and wellness.

CONTRIBUTIONS

I oversaw the creation of brand identities, digital campaigns, packaging, and marketing materials across multiple projects — balancing the visual needs of USC’s in-house platforms with the goals of small business clients. From pitch decks and logos to editorial layouts and social ads, I worked hands-on to translate abstract ideas into clear, cohesive design systems that resonated with purpose-led audiences.

Born Brown: All Rights Reserved
‍Led the rebrand for this Washington, D.C.–based cultural organization, including a full logo redesign, visual language development, and social campaign templates. The goal was to create a bold, versatile identity that celebrated diversity and resisted erasure — while remaining functional across media. The logo system was built around typographic simplicity, social movement, and inclusion.
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Client Work
‍Designed brand kits and marketing assets for small businesses across fashion, wellness, food, and advocacy. Deliverables included packaging, signage, digital campaigns, and event collateral tailored to purpose-driven storytelling.

EXAMPLE PROJECTS

UNITED STATE OF CONSCIOUSNESS