PARTRUNNER

Branding + Graphic Design

OVERVIEW

Runnr (formerly Partrunner) is a logistics and delivery company expanding operations from the U.S. into Mexico. As part of the brand’s transition into a new market, I was tasked with redesigning the visual identity system — adapting it for regional relevance, practical use, and a more confident brand presence across physical and digital spaces.

CONTRIBUTIONS

I led the redesign of Runnr’s logo and brand visuals, developing a complete kit of assets optimized for field use — including uniform applications, PPE gear, and high-visibility branding for service teams. The new identity retained the company’s original essence but introduced a refined, more scalable system designed to translate across cultures and platforms.

Logo Redesign: A simplified yet bold mark, legible at a distance and functional across embroidery, print, and screen formats.

‍Uniform System: Branded caps, tees, hoodies, and high-visibility safety vests for on-site delivery teams — ensuring both recognition and protection.

‍PPE Gear: Hard hats, jackets, and fieldwear adapted with the updated brand palette and typography.

‍Transition Messaging: “Trust Your Runnr” campaign concept to reintroduce the brand in the Mexican market while building local relevance and internal pride.

COLLATERAL EXAMPLES

PARTRUNNER