NRL MEDIA

Art Direction + Graphic Design
OVERVIEW
NRL Media is a digital publishing company operating multiple brands in the personal development and tech space, including NewRich and NewRich Apps, formerly WickedApps. As Art Director, I worked across design and marketing to shape brand visuals, digital campaigns, and user experiences — delivering strategic creative that helped drive audience growth, engagement, and conversion.
CONTRIBUTIONS
At NRL Media, I led the design of brand visuals, campaign assets, and modular web components across multiple digital properties. I worked closely with editorial, product, and marketing teams to create high-performing ad creatives, landing pages, and promotional materials — helping improve engagement, speed up production timelines, and drive measurable growth across paid and organic channels.
EXAMPLE PROJECTS
NRL MEDIA
NewrRich
Created and optimized creative for paid campaigns, landing pages, and social promos. Designs contributed to a measurable uplift in engagement and click-through — with one campaign seeing a 32% improvement in conversion rate after visual overhaul.

WickedApps
Led brand and product marketing visuals across multiple app releases. Delivered UI assets and campaign creative that improved consistency and led to higher App Store engagement, helping reduce bounce rate by over 15% on key product pages.