NOSOTRXS EN ACCIÓN

Art Direction - Branding

OVERVIEW

NOSTRXS EN ACCIÓN (Us in Action) is a social impact initiative supported by Mexico’s Secretariat of Economy, Google, and Makesense, The program aims to close the gender gap in STEM fields by funding and supporting women-led projects across Mexico. I was brought on to conceptualize and design the visual identity of the initiative, shaping all key brand assets and communication materials for both print and digital formats.

Contributions

As Art Director, I developed the full brand system for NOSTRXS EN ACCIÓN — from the logo and graphic language to print collateral and event visuals. The identity was built around themes of intersectionality, growth, and empowerment, combining inclusive iconography with bold color and custom typographic elements. I also coordinated closely with the RPBLC design team to ensure consistency and accessibility across deliverables.

Logo + Brand Identity: A flexible system that combines typographic play, organic shapes, and symbolic icons representing seed (action), sun (knowledge), and STEM (growth).

Digital Event Kit: Keynote backdrops, presentation templates, and branded digital decks for speakers and internal use.

Editorial Materials: Design and layout of printed reports and downloadable PDFs, including the “Informe de Inspiración” distributed to program partners and participants.

Campaign Messaging: Social-forward headline styling and typographic treatments for use across event promotion and visual storytelling.

COLLATERAL EXAMPLES

DEMOCRACY AT WORK FUND

Aug 2017 — forever