OVERVIEW
Mealstar was launched with a bold vision: bring home-cooked flavor into the digital age. A new culinary platform designed for Monterrey, it aimed to empower local cooks and connect them with hungry neighbors. Our team developed a full branding and marketing strategy to support the rollout, crafting a compelling visual and communication style that celebrated community, culture, and food. The goal? Make Mealstar the hometown hero of homemade meals.
Contributions
While the brand’s core logo was provided, I led the creative direction and rollout of its broader visual system across all launch materials. From digital assets and social copy to landing page design and out-of-home creative, I ensured every element served the same flavorful purpose: highlighting community and turning local cooks into local stars.
