INFINITE GROWTH

Branding + Graphic Design

OVERVIEW

Infinite Growth is a wellness-forward cannabis brand committed to healing through holistic balance — mind, body, and soul. As part of a full brand overhaul, I was brought in to redesign the company’s identity, visual voice, and content direction to better resonate with a modern, design-literate audience without losing touch with its roots in natural wellness and spiritual care.

Contributions

I led the rebrand effort for Infinite Growth, developing a visual system that reimagined the brand’s presence across packaging, web, and social. This included a new logo built from abstracted symbolic forms — lotus, cannabis, infinity, and wholeness — and a tone that combined softness and clarity. The design system was also extended into a live web prototype and a library of assets tailored for content storytelling and e-commerce.

Logo + Identity System: Redesigned brand marks and iconography to express a more modern, minimal, and inclusive identity.

‍Web Prototype (Adobe XD): Fully styled homepage layout and content design aligned with the brand’s new tone of voice.

‍Social Templates: Visual strategy for modular posts around product, education, and lifestyle — emphasizing calm energy and consumer trust.

‍Editorial Direction: Typography, layout, and content structure for brand messaging, with a focus on accessible, culturally aware storytelling.

COLLATERAL EXAMPLES

INFINITE GROWTH

Aug 2017 — forever