OVERVIEW
As Clupp expanded its services beyond car insurance into flexible mobility coverage, the brand needed a fresh look to match its broader, younger audience. The rebrand embraced this shift with a bold new visual identity, reflecting safety, accessibility, and innovation across both physical and digital touchpoints. The campaign was anchored in the dual meaning of seguro (safe / insurance), playing into local nuance with striking simplicity.
Contributions
Led the creative direction and full redesign of Clupp’s visual identity, including the development of a new logo, brand system, and advertising toolkit. Assets spanned digital and OOH platforms, with tailored materials for web, social media, and physical placements such as bus stop ads. The result was a cohesive, high-visibility rollout that improved brand recognition and resonance with a broader demographic.
